Waqas Sadiq

Following last week's article on marketing mobile games to the BlackBerry-toting crowd (Business suits, BlackBerrys and "BrickBreaker") comes news mobile game company Gameloft is bringing its line of games to the BlackBerry by joining the BlackBerry ISV Alliance program. While mobile game companies had traditionally ignored this segment of the market, the business class is potentially a very lucrative one. "It's becoming quite common to see people playing games on their BlackBerry," said Research In Motion vice president for corporate marketing Mark Guibert. "The reality is that the market isn't split into two binary segments of gamers and nongamers."

For more details:
- read The New York Times report