1 Bollywood Goes Mobile

Wednesday, December 19, 2007

Barcelona launch sees World's largest film industry opening on the small screen

12th February 2007 - Barcelona, Spain: The world's largest film industry joined forces with the global mobile communications world today in spectacular fashion - as Bollywood premiered its first feature films for mobile viewers at the 3GSM World Congress (February 12-15) in Barcelona.

The Congress marks the start of the adaptation of thousands of vibrant Bollywood productions for the mobile screen - a development that could have a huge impact on the global mobile entertainment market, already worth some $US23 billion.

The Bollywood Mobile Initiative is driven by Roamware, the global leader in roaming and mobile connectivity solutions; Hungama Mobile, the world's largest aggregator, developer and publisher of Indian entertainment and Bollywood content; Sanjay Gupta, a leading Bollywood director; and the GSM Association (GSMA), the global trade association for mobile operators.

Roamware's Media Call technology is providing the capability to integrate the cinematic content into the everyday mobile experience for film fans.

"Media Call redefines mobile communications from voice to visual media, enabling the sharing and promotion of film clips to accelerate the growth of the mobile movie market," said Bobby Srinivasan, CEO of Roamware.

Two Bollywood short films "Zahir" & "Matriomony" were premiered in Barcelona today. These films are a part of the feature film 'Dus Kahaniyaan' (10 Stories) produced by Sanjay Gupta of White Feather Films, starring more than 20 leading Bollywood stars including Dia Mirza, Suneil Shetty, Sanjay Dutt, Neha Mandira Bedi, Aftab Shivdasani and many others. Sanjay Gupta is one of Bollywood's leading filmmakers who has produced and directed many hugely popular movies such as Kaante, Musafir and Zinda.

The films demonstrate the viral potential for Bollywood movies on the 'fourth screen' -the mobile device. Set pieces with action and dialogue scenes interspersed with song and dance make the vibrant, fast moving movies a compelling entertainment experience for the mobile viewer.

"Bollywood today is the world's largest movie industry, producing more than a thousand movies a year with an audience of more than two billion viewers across 127 countries. Formatting that content for the mobile audience and ensuring simplicity of delivery and accessibility provides staggering reach and revenue possibilities," said Bobby Srinivasan, CEO and Chairman, Roamware.

"The GSMA is delighted to welcome the stars and directors from the Bollywood world to the world's largest mobile event," said Bill Gajda, Chief Marketing Officer of the GSMA. "We are excited by the tremendous potential for Bollywood entertainment on mobile phones, and delighted to support the efforts of Roamware and Hungama Mobile in their commitment to bringing a rich array of Indian film entertainment to the fourth screen for a global audience of millions."

"India is the fastest growing market in the mobile world, and the world's fourth largest market. It has the potential to be the largest market globally by 2010. It is the most logical market from which to launch the mobile movie industry and present a brand new avenue of cinematic entertainment for mobile users everywhere. The potential is truly amazing. Hungama Mobile has already launched a Bollywood channel directly on operator decks around the world in nearly 30 countries, with over 70 operators. This channel contains music, imagery, video and games from Bollywood. Showcasing Bollywood movies on mobile is a natural extension both as a tremendous new marketing opportunity as also revenue for all the stakeholders," said Neeraj Roy, Managing Director & CEO, Hungama Mobile.

Hungama Mobile's content assets and a two year foray in taking Bollywood to the mobile world, coupled with Roamware's global reach, holds huge promise for the mobile market. The dramatic evolution of communications technology, from download speeds and battery life to compact form factors, screen sizes and resolution, as well as memory enhancements, means mobile devices are now capable of delivering a compelling, high quality and uniquely personal viewing experience.

Bollywood is one of the fastest growing entertainment industry segments and has an appeal not only for the 150 million mobile phone users in India but for markets across all continents. Indian cinema is now dubbed in over 35 languages and accounts for as much as 16.5% of theatrical business in markets such as UK. Indian films have made it into the top 10 charts in markets such as USA, UK, Germany, Australia, Singapore and South Africa. More than 3.6 billion admission tickets are sold each year, across the world and now Hungama Mobile and Roamware will take this to some 2.5 billion mobile screens.

About Hungama Mobile
Hungama Mobile is the largest aggregator, developer and publisher of Indian Entertainment and Bollywood content globally. It has exclusive worldwide rights to nearly 70% of all Bollywood content for all formats of mobile and digital and IP rights. Hungama Mobile has today over 100 content alliances with leading Bollywood, Hollywood and TV studios. Hungama Mobile is the exclusive worldwide licensee to Sony Pictures International for 21 countries, including titles such as James Bond, Spiderman etc.

Hungama Mobile is the only company in the world that has created a mobile and digital distribution platform for Bollywood content in over 30 countries. Today it runs a dedicated channel with over 70 operators and publishers worldwide. www.hungamamobile.com

About Roamware
Founded in 2001, Roamware is the leading and fastest-growing global roaming & value added solutions provider, servicing more than 250 networks in over 100 countries servicing 700 million + mobile consumers globally. For more information on Roamware, please visit www.roamware.com

 source: http://www.gsmworld.com/news/press_2007/press07_17.shtml

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2 Mobile Money Transfer

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Welcome to the GSMA's Mobile Money Transfer Strategic Initiative

The GSMA's Mobile Money Transfer (MMT) programme was launched with the aim of tapping the ubiquity and ease-of-use of mobile communications to enable the world's 200 million international migrant workers to easily and securely send remittances to their dependents, many of whom don't have bank accounts.

By exploiting the extensive reach of the mobile networks, the programme will complement existing local remittances channels and make transferring money internationally significantly more affordable.

About Mobile Money Transfer

Over $275 million is remitted every year from developed economies to emerging markets through recorded channels and the World Bank estimates that half as much again travels through unrecorded channels. The use of the mobile phone as a sending and receiving mechanism for remittances has the potential to enable low denomination remittances (sub $100) to be made much more affordable. This will create a new market, driving the accessibility of remittances globally to reach an estimated 1.5-2bn recipients. The impact of this will be to increase the overall penetration and usage of m-transfers, m-payments, and m-banking globally.

Our vision of money transfer is that it should no longer be restricted to the ‘traditional’ physical methods of moving money. Money should be available and able to be moved 24x7, 365 days of the year, wherever you are. MMT services will offer the opportunity to send money to in excess of 3 billion mobile phone users across all networks and geographic boundaries.

source:  http://www.gsmworld.com/mmt/index.shtml
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0 Pay-Buy-Mobile – put’s a credit card in your mobile

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The GSMA’s ‘Pay-Buy-Mobile’ (PBM) initiative is at the heart of new services being rolled-out by the world’s mobile network operators that will enable you to pass a phone close to a point-of-sale ‘reader’ when you are buying goods or services. With PBM, it’s just like having your credit or debit card in your mobile phone. So, instead of handing over a physical card, you will simply use your mobile phone to pay for the goods and services that you have bought.

The service will typically be available in hundreds of shops, supermarkets, restaurants or railway stations – all around the world. When you’ve paid, the transaction will appear on your next credit or debit card statement. It’s as simple as that.

How Pay-Buy-Mobile works

Near Field Technology (NFC) is at the heart of the Pay-Buy-Mobile technology. Handsets equipped with an NFC chip can communicate with existing contactless payment systems. When passed closed to the reader, data can be exchanged between the handset and the point of sale device. This facility can be used to deliver a wide range of secure, interoperable and transparent services, such as credit and debit payments.

Specialised handsets offered by operators have their Universal Integrated Circuit Card (UICC), often known as the SIM card, linked to the phone’s Near Field Communications (NFC) chip. The 35 mobile network operators involved in the PBM initiative, which together have 1.4 billion customers, all support the use of the Single Wire Protocol as a standard to link the UICC with the phone’s NFC chip. The European Telecommunications Standards Institute (ETSI) adopted this standard in October 2007.

To enable the service, the credit card application is downloaded into the secure environment of the UICC that is embedded in the phone. More than one credit or debit card can be stored in the same UICC, thus increasing the convenience of PBM to the consumer. In use, data transferred by NFC from the handset to the reader is communicated to financial organisations using the same secure process as used for conventional credit or debit cards transactions.

source: http://www.gsmworld.com/pbm/how.shtml
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0 Western Union And GSMA To Create New Global Mobile Money Transfer Service

Western Union And GSMA To Create New Global Mobile Money Transfer Service

<!--Millions of mobile users access broadband services via HSPA


18th October 2007, New York: The GSM Association (GSMA), a global trade association representing over 700 GSM mobile phone operators, and The Western Union Company (NYSE:WU), a global leader in money-transfer services, today announced an agreement to facilitate the development of cross-border mobile money transfer services.

Western Union and the GSMA are developing a commercial and technical framework that mobile operators can use to deploy services that enable consumers to send and receive low-denomination, high frequency money transfers using their mobile phones. The first commercial services that make use of the framework are anticipated to be rolled out beginning in the second quarter of 2008.

The framework forms a key element of both Western Union's mobile strategy and the GSMA's Mobile Money Transfer program which aims to use the reach and ease of mobile money transfer services to expand the mobile financial services market and stimulate social and economic development. Mobile money transfer services will make it simple, quick and affordable for more people to send small amounts of money through a conventional and regulated system. Both Western Union and the GSMA believe there is an opportunity to create and grow a large new market for low denomination transfers.

"Mobile networks now cover more than 80 percent of the world's population and 3 billion people* have a mobile phone, creating an unprecedented opportunity to extend the benefits of financial services to the majority of the world's families for the first time." said Rob Conway, CEO of the GSMA. "Mobile money transfers are a key driver in the development of a potentially vast market for financial services delivered via the mobile phone."

"Western Union has a long-tradition of innovation," said Western Union President and CEO Christina Gold. "Our focus on the mobile money transfer space is an important step in expanding the range of Western Union's global services to a new category of consumers. Our brand, extensive network, and compliance capabilities, combined with the GSMA members' market reach, uniquely positions Western Union in the mobile money transfer marketplace."

The Western Union mobile service will connect operators to Western Union's existing global money transfer system, which processed approximately 17 percent of the world's remittance volume in 2006. Once connected to the Western Union service, operators will be able to use their own ‘mobile wallet' software to enable person-to-person mobile money transfers over Western Union's cross-border remittance network. The Mobile Money Transfer service will enable consumers to transfer money to or from mobile wallets and will offer a global network of Western Union Agent locations for cash-to-mobile and mobile-to-cash transactions.

Thirty-five GSMA operators with more than 800 million customers in more than 100 countries are participating in the GSMA Mobile Money Transfer program. Led by Sunil Mittal, the Chairman and Managing Director of Bharti Airtel, the Mobile Money Transfer program is overseen by a steering committee made up of representatives from Bharti, MTN, Orange, Orascom, Smart, Telenor and VimpelCom.

"Remittances are playing a vital role in the social and economic development of India and many other developing countries," said Mr. Mittal. "This initiative will bring down the cost of lower-value and high-frequency mobile remittances considerably and also enable smaller amounts to be transferred in a fast and secure fashion, thereby benefiting millions of people in the developing world."

Western Union and its affiliates provide money transfer services across 200 countries through a network of more than 312,000 Agent locations.

Notes to editors:
*Source: GSMA

The GSMA and Western Union will provide more details at the forthcoming Mobile Asia Congress, which takes place in Macau between 12th and 15th November.

Media Contacts:
The Western Union Company
Daniel Díaz
+1 720 332 5564

GSM Association
David Pringle
+44 795 755 6069

About the GSMA The GSM Association (GSMA) is the global trade association representing more than 700 GSM mobile phone operators across 218 countries and territories of the world. In addition, more than 200 manufacturers and suppliers support the Association's initiatives as key partners.

The primary goals of the GSMA are to ensure mobile phones and wireless services work globally and are easily accessible, enhancing their value to individual customers and national economies, whiles creating news business opportunities for operators and their suppliers. The Association's members serve more than two billion customers – 82% of the world's mobile phone users.

For more information about the GSM Association see:

For more information about the GSM Association MMT Programme see:

About The Western Union Company

Western Union, together with its affiliates Orlandi Valuta and Vigo, is a leading provider of global money-transfer services, providing people with fast, reliable and convenient ways to send money around the world, pay bills and purchase money orders through a network of more than 312,000 Agent locations in over 200 countries and territories. For more information, visit www.WesternUnion.com.

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0 Airtel, Western Union in Mobile Cash Transfer Deal

In a first-of-its-kind agreement, Bharti Airtel and Western Union have decided to jointly develop and pilot a Mobile Money Transfer service in India. This pioneering agreement will usher in the possibility of sending money to India via a mobile phone. The Mobile Money Transfer service is subject to regulatory approval.

According to The World Bank, the number of migrants globally is 200 million - approximately three percent of the world's population. The World Bank also identifies India as the number one remittance recipient market. Statistics from the Reserve Bank of India (RBI) suggest that the inward annual remittance into India stood at over $26 billion for the fiscal year 2006 - 2007, accounting for approximately 10 percent of the global inward remittance market.(1)

"We are delighted to work with Western Union in this path-breaking initiative and be at the forefront of enabling international remittance over mobile for our 50 million mobile phone customers in India. This will help us move money via mobile in a fast and convenient way, supporting low-value transactions," said Mr. Gopal Vittal, director marketing and communications, Bharti Airtel Limited.

Bharti Airtel has an extensive footprint across India and Western Union, together with its affiliates Orlandi Valuta and Vigo, has more than 320,000 Agent locations in more than 200 countries and territories. In India, Western Union operates through 45,000 Agent locations, including 8,500 post offices and more than 14,000 bank branches across 5,000 towns and cities. This program will enable Indians living abroad to send remittances to their families in India in an easy and convenient fashion through the vast networks of both companies.

"Our association with Bharti Airtel for the Mobile Money Transfer service is an important step in expanding the range of Western Union(R) global services to a new category of consumers across the world," said Matt Dill, General Manager, Western Union Mobile. "This is a very exciting development, especially given the expanse and reach of mobile services in the Indian subcontinent."

The reach and accessibility of mobile networks in developing economies create new opportunities to extend the benefits of financial services to many families for the first time.

Mobile networks now cover the majority of the world's population.(2) Applications that allow a mobile subscriber to view and manage funds on their handsets are emerging in select countries as a foundation for phone-based financial services.

The relationship with Bharti Airtel follows a landmark agreement between Western Union and the GSM Association (GSMA), a global trade association representing over 700 GSM mobile phone operators, to facilitate the development of cross-border mobile money transfer services. Bharti Airtel chairs the steering committee of the GSMA's Mobile Money Transfer program. Thirty-five mobile networks operators are participating in the program, which is designed to stimulate the development, trials and commercialization of mobile remittance services.

(1) Source: RBI

(2) Source: GSMA

About Bharti Airtel Limited

Bharti Airtel Limited, a group company of Bharti Enterprises, is India's leading integrated telecom services provider with an aggregate of 53 million customers as of the end of October 2007, consisting of 50.9 million mobile customers. Bharti Airtel has been rated among the best performing companies in the world in the BusinessWeek IT 100 list in 2007.

Bharti Airtel is structured into three strategic business units: Mobile services, Telemedia services and Enterprise services. The mobile business provides mobile and fixed wireless services using GSM technology across 23 telecom circles. The Telemedia business provides broadband and telephone services in 94 cities and is foraying into the IPTV and DTH segments. The Enterprise services provide end-to-end telecom solutions to corporate customers and national and international long distance services to carriers. All these services are provided under the Airtel brand. Airtel's high-speed optic fiber network currently spans over 55,000 kms covering all the major cities in the country. The company has two international landing stations in Chennai that connects two submarine cable systems - i2i to Singapore and SEA-ME-WE-4 to Europe. For more information, visit www.bhartiairtel.in.

About Western Union

The Western Union Company (NYSE:WU) is a leader in global money transfer services. Together with its affiliates, Orlandi Valuta, Vigo and Pago Facil, Western Union provides consumers with fast, reliable and convenient ways to send and receive money around the world, as well as send payments and purchase money orders. It operates through a network of more than 320,000 Agent locations in over 200 countries and territories. Famous for its pioneering telegraph services, the original Western Union dates back to 1851. For more information, visit www.WesternUnion.com.


SOURCE: The Western Union Company
The Western Union Company
Anja Reitermann, +33-49-35-82-815
Daniel Diaz, +1-720-332-5564

Copyright Business Wire 2007

News Provided by COMTEX
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0 How to Get Your Website Indexed by Google

Friday, December 7, 2007 Labels:


Many people said that getting your new website to show up on Google takes a month or more. Not again. Using Google's very own new technology, you can do it in about 3 days or less.


  1. Make sure that your website is ready (i.e. no broken links, has enough unique contents, etc). Optimize your website for keywords that are highly related with your website content.

  2. Create a sitemap file for your website. Sitemap file is a formatted file with an XML extension. It contains the URLs for all of your pages in your website. You can use free online or offline tools available to generate your sitemap file.

  3. Upload the sitemap file to your website root directory.

  4. Go to Google Sitemaps website and log in using your Google account. Create if you don't have one. It is free.

  5. Type your website full URL in the "Add Site" field on the top of the Google Sitemap page and click OK.

  6. Click the "Add Sitemap" link on the right of your website name.

  7. Choose "General Web Sitemap " on the "Choose Type" option list. Check all the checkboxes provided.

  8. Type your full sitemap URL in the provided field and click "Add Web Sitemap" button.

  9. Wait for about 2 or 3 days. Check Google by typing your website name in the search box. If it shows up in the result, it means that Google has indexed your website.


  • Always use specific keywords and not a broad one (such as "fashion", "internet","sports", etc) in optimizing your website.

  • Generate and resubmit your sitemap file everytime you make changes to your website. By resubmitting, you can always tell Google about your changes. Consult the Google Sitemaps help for more information of how to do this.

  • Google Sitemaps provides a number of statistics about your website. You can use it to know how Google and people find your site. It is very useful to help you improve your website content. Consult the Google Sitemaps help for more information about this.

  • After getting indexed by Google, increase the number of websites that link to your website and create more unique content to improve your website rankings.

  • Make sure this is at the top of your coding on each page <!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN">


  • This method is only used to tell Google that your website exists and not to gain top rankings. To get a top rankings, especially on Google, a considerable amount of effort is indeed required.

  • Google Sitemaps technology is still in development stage. So, expect errors to happen or expect that your website not getting indexed in 3 days. However, I haven't had any difficulties using them. My new sites always getting indexed by Google in less than 3 days.

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0 Nokia 6131 NFC phone

Monday, December 3, 2007 Labels: ,


Klikk ide! Klikk ide! Klikk ide! Klikk ide!
Nokia 6136

With Nokia 6131 NFC phone you can have your credit card, travel card and loyalty card in your phone and use it as a multi-purpose smart card. Use the Nokia 6131 NFC to pay for your purchases with speed and ease or access any mobile services, e.g. weather forecast and the latest news just by touching a tag. The Nokia 6131 NFC supports JSR 257 for 3rd party NFC application developers. Flip open the Nokia 6131 NFC with a unique one-touch push-to-open design for comfortable one-hand messaging, dialing and answering calls. The 6131 NFC features a brilliant 16.7-million "true color" main display and 262,144-color outer display, ideal for use with the 1.3-megapixel camera and playing music with the AAC/MP3 player and FM radio with Visual Radio technology.

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0 Near future of near field


Your pants pockets may soon be obsolete.

Or a few of them, at least, if near-field communication (NFC) catches on. The technology would let you store a lot of what you keep in your wallet — most significantly credit cards and cash — on your cell phone.

Near-field communication is a simple technology that transfers small amounts of data via radio frequency identification (RFID) transponders. It's similar to technology used in contactless credit cards such as MasterCard's PayPass or Esso's Speedpass. The difference is that NFC will follow industry-wide standards, which would allow devices universal access instead of just at specific stores or gas stations. A group called the NFC Forum — a partnership between Sony, NXP, Microsoft, Visa, MasterCard and more than 110 other companies and organizations — is in charge of setting NFC's standards.

Justin Oberman, a New York-based new media consultant, heard about an NFC trial in New York City from a friend who worked at Citibank. There have been similar trials in different markets across the world to test the technology and gage consumer's reactions. This particular trial was a partnership between Citibank, MasterCard, Cingular (now AT&T) and Nokia.


Enlarge ImageCellphones equipped with specialized RFID transponders may one day replace credit and bank cards. (Philips)

After signing up online, Citibank sent Mr. Oberman to an unveiling in Bryant Park. Clerks gave him a new phone. At another spot they took his SIM card from his old phone and put it in the new one and then sent text messages that linked to sites where Mr. Oberman could download software and register with his bank. Scattered around the tent they had set up were "smart" objects that worked with the phone. Tapping a movie poster accessed the movie's trailer. Tapping the Citi display downloaded the bank's commercial.

An NFC chip costs about $2 U.S. and can be attached to almost anything. Cellphones, however, are proving to be the device of choice. "We did a number of surveys and focus groups with customers basically investigating which options [they] would be comfortable with, interested in, to make a payment," says Simon Pugh, MasterCard's senior vice president of infrastructure and standards for advanced payments solutions. "Number one was the card, not surprisingly. But number two was the mobile phone." Other options MasterCard investigated were keys, watches and handbags.

In May 2006 ABI Research predicted 50 per cent of cellphones -- 500 million of them -- would be NFC-enabled by 2010 because of its wide range of applications. But wireless operators have been hesitant to buy into the concept until clear revenue-generating models are established. In September 2006, ABI downgraded its prediction to 30 per cent by 2011. Last April they further downgraded their forecast to 20 per cent of the worldwide market by 2012 — 292 million handsets.

"We're in a bit of a chicken and egg situation at the moment, to be honest," says Mr. Pugh. "The mobile operators are deciding when to ask the manufactures to build commercial quantities of the products. The manufacturers are sitting, waiting for commercial orders. The banks are saying: 'we're keen on doing this but we don't see them commercially available yet.' So all of the entities are sort of circling waiting for someone to move."

To cope with the problem MasterCard has followed a "cards first" strategy, using their contactless PayPass cards, in part, as a stepping stone to NFC phones. The technologies are very similar, but PayPass doubles as a traditional credit card. This gives consumers the option to treat it like a traditional credit card and test the new technology at their leisure. At the same time, it puts an infrastructure in place for NFC-enabled phones and familiarizes consumers with the concept.

"I think the biggest issue that they'll have to overcome if they want to see broad acceptance is around security," says Chris Ziegler, associate mobile editor for the technology blog Engadget. "A lot of people are concerned that it's going to make it extremely easy to steal your credit card information."

To deal with security concerns phone manufacturers offer customizable features that require users to authorize transactions by typing a PIN into their handsets. Credit card companies typically offer the same security and liability limits as they do with their other contactless products (PayPass, ExpressPay, etc.). And the encryption of the transmitted data itself is quite robust. But consumer fear sometimes has little to do with a technology's actual specifications — it may be a PR battle rather than a technical one.
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0 Next Generation Contact-free file transfer with Wireless USB

Wireless USB means you'll be able to wirelessly download images and file.

The Wireless USB Promoter Gorup said this week that version 1.1 of the Wireless USB specification will include "touch and go" capabilities used by Near Field Communication (NFC) technology.

Put simply, the spec will allow devices to be brought into close proximity with the host, allowing them to be instantly associated, without the need for manual setup.

The Wireless USB specification, version 1.0, is slowly rolling out as part of wireless devices. Both IOGEAR and Icron have announced their own Wireless USB hubs, although both are pricey: $395, in the case of the Icron hub.

The 1.1 spec will be finalized in the first half of 2008. Typically, products based upon a new specification revision require an additional six months or so before they're brought to market.

In addition, the new spec will provide frequencies of above 6 GHz, and include provisions to enhance power efficiency for better battery life. The NFC protocols that the spec will support have been used in wireless payment applications, where a smartcard or a mobile phone is brought close to a receiver, and an encrypted data transmission is performed.

Wireless USB is, as the name suggests, a wireless version of the wired USB protocol, running over an ultrawideband radio. The specification is led by Intel, with many of the competing products shifting to trying to run high-def video and audio data between CE components.

"The Wireless USB 1.1 Specification builds on the key features – speed, ease of use, and security – that have made the 1.0 specification so successful," said Jeff Ravencraft, USB-IF president. "The Wireless USB Promoter Group will define new features that make a great specification even better to improve product offerings for manufacturers and ultimately enhance the end-user experience."

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0 Near Field Communication (NFC)

Near Field Communication (NFC) is a new, short-range wireless connectivity technology that evolved from a combination of existing contactless identification and interconnection technologies. Products with built-in NFC will dramatically simplify the way consumer devices interact with one another, helping people speed connections, receive and share information and even make fast and secure payments.

Operating at 13.56 MHz and transferring data at up to 424 Kbits/second, NFC provides intuitive, simple, and safe communication between electronic devices. NFC is both a “read” and “write” technology. Communication between two NFC-compatible devices occurs when they are brought within four centimeters of one another: a simple wave or touch can establish an NFC connection, which is then compatible with other known wireless technologies such as Bluetooth or Wi-Fi. The underlying layers of NFC technology follow universally implemented ISO, ECMA, and ETSI standards. Because the transmission range is so short, NFC-enabled transactions are inherently secure. Also, physical proximity of the device to the reader gives users the reassurance of being in control of the process.

NFC can be used with a variety of devices, from mobile phones that enable payment or transfer information to digital cameras that send their photos to a TV set with just a touch. The possibilities are endless, and NFC is sure to take the complexities out of today’s increasingly sophisticated consumer devices and make them simpler to use.
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